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Swedish Fika on traditional plates

Swedish Fika – New York

Swedish Fika

Fika is an ingrained activity in Swedish culture. It has become a somewhat popular concept internationally as well. For those of you who are not familiar with Fika. It is a moment to take a break, often with a cup of coffee, but alternatively with tea, and often times a baked good to pair with it. Most importantly take a moment daily to enjoy life.

From one business meeting to another

I arrived in NYC and had a fun and inspiring meeting with our co-founder Andrea at her new stunning house in Brooklyn. Andrea just moved in but has already the managed to get settled in and the house is stunning. We had a breakfast meeting and Andrea being the wonderful hostess she is, prepared her homemade granola and yogurt for us to Fika once all the important decisions were made. And yes she makes her own yogurt! It was so so yummy I had to get the ingredients so I could share it with you guys!

Andrea’s Fika treat:

Plain Yogurt (prepared in advance or purchased)

Frozen Blueberries

Hemp hearts

Pumpkin seeds

Pumpkin seeds

Sunflower seeds


Chia seeds


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Swedish Parenting

Stockholm – Easter Witch

Nature and Swedish Parenting Nature is a very important component for Swedish parenting. We believe you raise strong independent children when they are able to explore natural elements by themselves. In Stockholm, Easter is one of the most important holidays of the year. It is the perfect time of year when it starts getting warm enough to […]

Freelance – Work at ATP

Back in Stockholm for some work with ATP. This week I spent some days at their new showroom and office working. It’s  such a great space and inspiring office to work at. The team is great and I really love working with them. We are currently working on the SS18 collection and it’s super exciting. So many nice pieces to come next season!

Got inspired when I saw this orange in a bowl at the office yesterday. Just had to take a pic!

View from my office seat. Love working here, their new built office is so inspiring!

Pregnancy truths

Superwoman – Pregnancy Truths

Telling it like it is

Pregnancy makes your skin glow, your hair grow and it makes you blissfully happy – right?

In all honesty that has not been the case for me. I´ve noticed when reading on the internet or hearing anecdotes from friends about being pregnant, there is a big tabu in telling it like it is.

You should be portraying the image of a healthy and happy strong woman. Embracing the fact that your body is changing. Letting everyone know how well you are coping with all the obstacles of being pregnant.

When this is not the case, I find it really shameful and hard being completely honest about how you feel. Every pregnancy is different (yes, heard that it before..). You tend to forget this when you have morning sickness, pelvic pain, hormones are completely wild, your pregnancy brain makes you perform at about 75% and you have a full-time job and maybe even a family to take care of.

At the same time, you´re told you should make yourself your biggest priority. But managing all this can be a true challenge. I have experienced a stress response like nothing else over the fact that I can´t do any of the things I imagined myself doing being pregnant. Slowing down and admitting that you´re not capable may, in fact, be the biggest challenge of them all. You truly feel like less of a person.

I may not have been able to eat all (or any) of the healthy salads and doing the yoga classes I intended. I am also absent-minded and self-absorbed because of my severe case of pregnancy brain. And it certainly left me totally unprepared, gobsmacked even, over the fact that this pregnancy has been so exhausting and different from the last one. However, one thing I know – and that I´m certain of – when looking back on all of this (well, not right away…), I will be prepared for the challenges that come with being a mother of two. At least a little bit.

Perfect Bag – PIENZA

Introducing the Pienza Bag

I think I have been looking for that perfect bag which looks good and can fit all of my necessities. Including my laptop, snacks, phone, makeup (the list continues). I never found it until now. Well, actually I designed it to be honest. “If you can’t find the bag why not make it yourself” hehe just kidding… all jokes aside. The Pienza bag is one of the bags I designed for ATP Atelier (exclusively sold online now) and I’m so in love with the outcome. In part, because it solved some of the problems I had.

I really tried to think of us women and all the stuff we always want to carry with us. However, in a bag that looks cool and is comfortable. I think the Pienza is it. Ever since I got it I can’t live without it and I have it with me on all my travels. Having a child with this bag is such a plus I can’t even begin to describe. So I can’t live without my Pienza and it is my new favorite bag, not because I designed it but because it is just so luxurious, comfortable, effortless, the leather is beautiful and vegetable dyed. Also, I can tell you that it is handmade by some lovely people in Italy which I have had the pleasure to work closely with.

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