Elin Ullenius Top 5

Elin Ullenius is a 32-year-old Working mom. With a background in fashion, working for various fashion houses such as Tiger of Sweden to name one, she is currently a Showroom Consultant at Patriksson Communication-one of Swedens biggest fashion and lifestyle Pr agencies. She lives in trendy Vasastan, Stockholm, with her two children Louie 6 years and Ettie […]

On Repeat – Lykke Li

So Sad So Sexy

We are super excited for Lykke Li’s new Album, So Sad So Sexy, scheduled to drop June 8th. Lykke Li has been teasing us with outtakes from her new album and most recently with her video Deep End.

The Deep End video is filmed on an iPhone and captures a crazy intimate night. It feels like an organic, extended Instagram story inspired by the song. It makes the viewer imagine all the crazy things that can happen when good music and great friends are involved.

so sad so sexy:

01 hard rain**
02 deep end**
03 two nights [ft. Aminé]
04 last piece
05 jaguars in the air
06 sex money feelings die
07 so sad so sexy
08 better alone
09 bad woman
10 utopia**

Lykke Li So Sad So Sexy Album Cover

Continue Reading


Maja Söderlund- the Hair and Makeup artist we’we missed on set this year as she is just coming back from her maternity leave which she happily spent with her precious little girl, Py. Maja is one of Stockholms top makeup artists and works for many publications and clients such as SpaceMatters, Bon, H&M, Eytys and many more. Happy […]

Boob giveaway!

Boob has launched a collab with the coolest T-shirt sharing a great message both as a print and for the fantastic thing, it contributes to as well. Boob has just made a collaboration with Every Mother Counts, a non-profit global organization founded by the former supermodel Christy Turlington Burns, who works to make pregnancy and […]

Marz lovejoy

On our minds lately is this phenomenal badass woman, mother-to-be, poet and musician Marz Lovejoy. The first time we spotted her was through youtube many years ago (like many artists today) and she has been a favorite ever since. Now Instagram has really become a great platform for artists and creatives to promote themselves the past […]


Trine From Trine’s Wardrobe Blogger, stylist, entrepreneur and mother to the most adorable little girl Roberta. Trine Kjaer is one of Denmarks most influential fashion personalities. She started her blog Trine’s Wardrobe back in 2008 and has been working full time both as a stylist and blogger ever since. She also has her own skin and […]

Instagram discovery

Instagram is like the Discovery channel. You can find anything and anyone there to ones pleasure or not. We love it. Especially when you find treasures! Like this artist, Emma from Leeds and her lovely tits pottery made out of air drying clay. She is originally from Edinburgh but recently quit her job for the love of […]

Top 5 – Tove Westling

Tove Westling, mother, entrepreneur and founder of London based PR agency Varg ( We love Tove’s drive and energy and she is like all of the women we interview and meet, an inspirational woman and mother. Having her business and showroom in the Uk she now divides her time between London and Stockholm, working across both […]